Herbal medicine is suitable for people of any age and gender, including children who respond especially well to the gentle actions of herbs.  Medical herbalists recognise that no two patients are the same and so treat each patient as an individual.

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Medical herbalists are trained to look for the root of any problem and treat this rather than just the symptoms alone.  This helps to break cycles of poor health and get patients back on track to being the healthiest and happiest version of themselves possible.  Medical herbalists consider the widest range of factors possible when formulating treatment plans.  These factors include elements such as a patient's overall health and wellbeing, any social factors or current medication, as well as family and medical histories.  This helps to form a better picture of the patient as a person and not just a collection of symptoms.

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Alongside determining the root cause of, and treatments for, patient illnesses, preventing illnesses and promoting health are also key to the work of a medical herbalist.  So during a consultation, areas such as diet and lifestyle may also be explored.

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Patients can be confident that herbal medicines dispensed as part of their treatment are made using the best quality ingredients available, produced by reputable manufacturers to the highest standards and subject to all proper quality controls.  Wherever possible, plant materials are grown organically, and sourced sustainably.

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The practise of Western herbal medicine involves the use of only plant materials to assist wellbeing.  While animal-derived products such as beeswax are sometimes used particularly to make creams, ointments, and salves.  Non-gelatine containing capsules and vegetable glycerine will be used by medical herbalists.